Privacy Policy

This Privacy Policy for Zebra Herd, Inc. (“Zebra Herd,” “ZebraHerd,” “we,” “us,” or “our”) describes how we collect, use, and share your personal information when you use our sports fan-engagement platform, including our website at https://www.zebraherd.com, our ZebraHerd mobile app, and related services (collectively, the “Services”).

This Privacy Policy should be read together with our Terms of Service, which govern your use of the Services and incorporate this Privacy Policy by reference, and our Cookie Policy, which explains our use of cookies, SDKs, and similar technologies. The Services are offered to users located in the United States. If you do not agree with our policies and practices, please do not use the Services. Questions? Contact us at support@zebraherd.com.

• We collect the information you give us (like your name, email, username, and the content you post) and information collected automatically when you use the Services (like device and usage data). We do not collect GPS or precise location data.
• We do not collect sensitive personal information, and the Services are for adults 18 and older only.
• We use your information to run, secure, and improve the Services and to show ads, including personalized ads. You can turn off ad personalization at any time in your account settings — you will still see ads, but they will not be tailored to you.
• We do not sell your personal information for money, and we do not share it with third parties for their own marketing.
• Depending on where you live, you have rights to access, correct, and delete your information. See “Your Privacy Rights” and “Do United States Residents Have Specific Privacy Rights?” below.

Information you provide. When you register or contact us, we collect information such as your name, email address, username, password, an attestation that you are at least 18 or your date of birth (used to verify the 18+ age requirement in our Terms of Service), and contact preferences. All information you provide must be true, complete, and accurate.

Sign-in with Google or Apple. If you register or log in using Google or Apple single sign-on, we receive basic account information from that provider, such as your name and email address (with Apple, you can choose to hide your email address and share a private relay address instead). We use this information only as described in this Privacy Policy. Google's and Apple's own use of your information is governed by their privacy policies.

Information collected automatically. When you use the Services, we automatically collect log and usage data (such as IP address, browser and device characteristics, pages viewed, actions taken, and crash reports) and device data (such as device model, operating system, and mobile identifiers). We do not collect GPS or precise device location; our service providers may infer an approximate region (such as your country) from your IP address for security and fraud prevention. We also collect information through cookies, SDKs, and similar technologies, as described in our Cookie Policy.

Push notifications. We may ask to send you push notifications about your account or features; you can turn them off in your device settings.

Microphone and speech recognition. If you choose to dictate a take, we ask for microphone and speech-recognition permissions. The audio is processed by your device's operating system (Apple or Google) to produce text; we receive only the text.

Photos. If you choose to add a profile picture or attach an image to a post, we ask for access to your photo library or camera. Images you post are publicly visible.

Sensitive information. We do not process sensitive personal information, and we do not knowingly collect any information from anyone under 18.

We process your personal information to: create and manage your account and log you in; provide, improve, and administer the Services; respond to inquiries and provide support; send administrative information, including changes to our terms and policies; enable user-to-user features; screen submitted content for material that violates our Community Guidelines (see Section 3); keep the Services safe and secure, including fraud prevention and anti-abuse protections; run our own first-party product analytics; deliver and measure advertising, including personalized advertising (see Section 4 for how to turn personalization off); comply with law; and protect the safety of any person.

We share personal information only as described below. We do not sell personal information for monetary consideration, and we do not share your personal information with third parties for their own marketing purposes.

• Service providers. Vendors that perform services for us under contract and may use your information only on our instructions. These include: cloud, website, and application hosting; error monitoring and crash reporting (Sentry, configured to minimize the personal information it receives); security, anti-abuse, and CAPTCHA services (Cloudflare Turnstile, which receives your IP address, user agent, and interaction signals); push-notification delivery through your device platform (Apple or Google — notification contents pass through their delivery services); and sports-data providers. Our product analytics are first-party: event and screen-view records are collected by us and stored in our own systems and are not shared with any third-party analytics network.
• Advertising partners. Ad networks that help us deliver and measure ads, including through mobile advertising identifiers (see Section 4).
• Automated content screening and AI providers. When you submit a take, comment, profile name, bio, or image, we send that content to a third-party AI moderation provider (currently OpenAI) to screen it for material that violates our Community Guidelines. This screening happens on every submission and is not optional — it is how we keep the Services safe. We do not send your name, email address, or account identifiers with the content. We may also use AI service providers (currently OpenAI, Anthropic, and DeepSeek) to generate editorial and sports-recap content; those features operate on sports data and do not process your personal information. You must not use AI-powered features in a way that violates any AI service provider's terms or policies.
• Affiliates. Our parent company, subsidiaries, and companies under common control with us, who must honor this Privacy Policy.
• Business transfers. In connection with, or during negotiations of, a merger, sale of company assets, financing, or acquisition of all or part of our business.
• Legal. Where necessary to comply with law or legal process, or to protect the rights, safety, and security of Zebra Herd, our users, or others.

We use cookies on our website and SDKs and device identifiers in our app to operate and secure the Services, remember your preferences, run analytics, and deliver ads. Our Cookie Policy describes each technology and your choices in detail.

The Services include third-party advertising. To the extent our use of advertising technologies is a “sale” or “sharing” (including for targeted advertising) under applicable US state privacy laws, you can opt out at any time using the “Personalized Ads” toggle in your account settings, or by submitting a request as described in Section 8. Turning off personalization does not remove ads — you will see the same number of ads, but they will not be tailored using your information. You can also opt out of interest-based advertising from participating companies at https://optout.networkadvertising.org/ (for mobile: https://www.networkadvertising.org/mobile-choice).

Third-party websites. The Services may link to third-party websites, services, or apps. Their privacy practices are their own; we are not responsible for them, and any data you provide to them is not covered by this Privacy Policy. Review their policies before providing data.

We keep personal information for as long as your account is active and as needed for the purposes described in this Privacy Policy, using criteria such as whether you have an account, whether the information is needed to provide the Services, and our legal and security obligations. When we no longer need your information, we delete or anonymize it; if that is not immediately possible (for example, in backup archives), we securely store it and isolate it from further processing until deletion is possible.

We use appropriate and reasonable technical and organizational measures designed to protect your personal information. However, no electronic transmission or storage technology is 100% secure, so we cannot promise or guarantee that unauthorized third parties will never defeat our security. Transmission of personal information to and from the Services is at your own risk; access the Services in a secure environment.

The Services are intended only for adults 18 and older (or the age of majority in your jurisdiction, if higher). We do not knowingly collect data from or market to anyone under 18. By using the Services, you represent that you are at least 18. If we learn we have collected personal information from someone under 18, we will deactivate the account and take reasonable measures to promptly delete the data. If you become aware of any data we may have collected from anyone under 18, contact us at support@zebraherd.com.

Depending on where you live, you may have rights regarding your personal information, such as the right to access, correct, or delete it, or to opt out of certain processing. The rights available to United States residents under state privacy laws are described in Section 9, along with how we verify and respond to requests. Where we rely on your consent, you may withdraw it at any time; this does not affect the lawfulness of prior processing.

How to exercise your rights. In the app, open Settings > Privacy, where you can submit access, export, correction, opt-out, appeal, and review requests, and change your analytics and advertising preferences at any time. On the web, visit our Privacy Rights page, or our account deletion page to delete your account. You can also email us at support@zebraherd.com from the email address on your account. We will consider and act on every request in accordance with applicable data protection laws.

Account deletion. When you request deletion, we hold your account in a recoverable state for 14 days so you can change your mind. After that, we delete your login credentials and push-notification tokens and delete or de-identify your profile information as described in this Privacy Policy. We may retain limited information to prevent fraud, enforce our legal terms, or comply with law. Posts and comments you made may remain visible in the community, no longer attributed to an identifiable account.

Marketing. We do not currently send marketing or promotional emails. If we begin to, every such message will include an unsubscribe link, and you will be able to opt out at any time without affecting service-related messages necessary to administer your account.

If you live in California or another US state with a comprehensive privacy law (such as Colorado, Connecticut, Texas, or Virginia), you have additional rights, subject to limits under applicable law:

• to know whether we are processing your personal data, and to access it;
• to correct inaccuracies in, and to delete, your personal data;
• to obtain a copy of the personal data you previously shared with us;
• to opt out of targeted advertising, the “sale” or “sharing” of personal data, and profiling in furtherance of decisions with legal or similarly significant effects; and
• to non-discrimination for exercising your rights. Some states provide additional rights, such as obtaining lists of the third parties that have received your personal data.

Categories we collect. In the preceding twelve (12) months we have collected: identifiers (such as name, email address, username, and IP address); age information (an attestation or date of birth, collected to verify our 18+ requirement); internet or other network activity (such as browsing, search, and interaction data); and audio or visual information you choose to provide (images you post, which are publicly visible; if you dictate a take, the audio is processed by your device's operating system and we receive only the text). We retain each category while your account is active, subject to the limits in Section 5. We do not collect precise geolocation, biometric, commercial or financial, health, or other sensitive categories of personal information.

Sales and sharing. We do not sell personal data for monetary consideration. To the extent ad personalization is a “sale” or “sharing” under state law, you can opt out at any time using the “Personalized Ads” toggle in your account settings or by contacting us as described in Section 8.

Verification and appeals. We will verify your request using information we already hold and may request additional information if needed for verification or fraud prevention; an authorized agent must provide signed proof of authority to act on your behalf. If we decline your request, you may appeal by emailing support@zebraherd.com; we will explain our decision in writing, and if your appeal is denied you may contact your state attorney general. We will confirm receipt of verifiable requests within ten (10) business days and respond within forty-five (45) days, or as otherwise permitted by applicable law.

California “Shine the Light.” California residents may request, once a year and free of charge, information about the categories of personal information (if any) we disclosed to third parties for their direct marketing purposes and the names and addresses of those third parties.

No uniform Do-Not-Track (“DNT”) technology standard has been finalized, and we do not currently respond to DNT browser signals. We honor the Global Privacy Control (“GPC”) signal as an opt-out of the sale or sharing of personal information and targeted advertising for that browser. You can also use the controls described in Sections 4 and 8.

We may update this Privacy Policy from time to time. The updated version will have a revised “Last updated” date at the top. If we make material changes, we will notify you by prominently posting a notice or by sending you a notification directly. Please review this Privacy Policy periodically.

Email us at support@zebraherd.com or visit https://www.zebraherd.com. To exercise your privacy rights, use the mechanisms described in Section 8.